About Us

36 Years in Jewelry

Since 1982

Coming from a poor family in the rural area of China, we studied very hard to obtain the variety of knowledge. We also went through several years of practices by working for other factories and companies. Finally we decided to start from the scratch with the production of some synthetic beads and semi-precious stones, then we managed to expand our business into other categories like pearls, 925 silver jewelry and CZ stones.

Daniel Dai


Only the Best

Ethically Sourced Jewels & Materials

We give priority to the sourcing of best materials so as to maintain the decent standard of quality. We believe in the concept that great quality brings clients with repeated orders.

Designed and Handmade In House

Our designers pay close attention to the latest trend of fashion industry. It is very important that our jewelry products can perfectly match the new styles of clothes and bags each years. We keep going in pace with the fashion shows, non-stop.

We hold the idea that human body is a complicated machine, which is better than any top-notch machines available fo now. We think the finest part of a splendid jewelry item needs to be handmade by a human like artist. Do you have the same idea in your mind?


How It Works


Chat With An Expert

Our professionals are ready to take your questions and have a thorough communication about your idea

Diamond Selection

You can enjoy the great freedom to select jewelry and stones as well as beads from our collections


Design Your Ring

We will manage to integrate your design concept together with our jewelry products to create a charm